Problem
Historically, Sinomax relied on live studio photography to produce high-quality images for its eCommerce business. This approach, however, proved to be a rigid, costly, and time-consuming process. Producing these assets required multiple steps: developing physical samples, shipping them to a studio, and arranging product and environment styling. Sinomax would typically schedule two large photo shoots per year, consolidating many products at once to maximize the efficiency of live studio time, but this arrangement in many ways delays product launches when all other product data (other than imagery) is otherwise ready to go.
The live photography approach also posed challenges with brand differentiation. With the need to efficiently shoot product in allotted studio time, the number of sets and prop customization is a huge constraint. This is particularly an issue when working with diverse brand identities, leading to a "sameness" in the resultant imagery, as all products were often shot on the same set. This inflexibility limited Sinomax’s ability to match specific brand aesthetics across its broad portfolio, making it difficult to maintain a unique visual identity for each brand.
Solution
To address these challenges, Sinomax adopted Imagine.io's advanced 3D imaging technology to streamline digital asset creation and eliminate the need for live photoshoots. By using Imagine.io, Sinomax uploaded 3D models of its products and high-quality fabric texture scans, enabling the company to place its products in a wide variety of bedroom environments. Imagine.io's extensive library of customizable props and scene settings allowed Sinomax to tailor each product's presentation to match the unique aesthetics of its various brands.
This solution enabled Sinomax to create a broader array of visually compelling, brand-specific assets with far greater efficiency, all while bypassing the logistical challenges and high costs associated with traditional photography.
• Sinomax achieved a 75-80% reduction in total imaging costs by eliminating the need for live photoshoots and product sampling
• Reduced time to market for new products from 90-120 days to just 2 weeks, significantly speeding up product launches
• Improved product accuracy and content quality led to a 16% decrease in product returns (return rate reduced from 3.22% in FY2022 to 2.7% in FY2023).
Conclusion
By leveraging Imagine.io, Sinomax transformed its eCommerce asset creation process, achieving greater speed, flexibility, and brand alignment across its product portfolio. Imagine.io’s 3D imaging technology not only reduced costs and time but also allowed Sinomax to maintain distinct, on-brand imagery, enhancing the online shopping experience and supporting the company's eCommerce growth.
