September 26, 2023

Maximizing eCommerce Sales with 3D Visuals: 4 Key Takeaways

Maximizing eCommerce Sales with 3D Visuals: 4 Key Takeaways
Nicolina Savelli

Nicolina Savelli

Marketing

Ready to revolutionize your eCommerce strategy? The imagine.io live webinar on “Maximizing eCommerce Sales with 3D Visuals," unveils the strategies that can amplify eCommerce conversions by an astounding 350%! Expertly led by imagine.io CEO & Founder, Preet Singh and VP of Creative & Customer Success, Surbhi Kohli, the session explores core components to scaling your visual content by leveraging 3D and AI technologies. 

Whether you attended the webinar or not, this recap explores four pivotal takeaways that will redefine your approach to eCommerce, and how implementing 3D visuals can revolutionize your online store's performance, increase engagement and lead to higher conversions and sales.

3D Chair Product Configurator

 

The Challenge With eCommerce Selling Is Poor Visual Content

  • Only 2.17% of global eCommerce visits result in a purchase, highlighting the need to engage online shoppers effectively.
  • Brands must bridge the gap between in-person and online experiences to increase engagement and drive sales.
  • Products are not always as they appear or as described online.

 

3D Content Improves Conversions

  • Incorporating 3D content leads to a remarkable conversion boost. Shopify reports a 94% increase in conversions after adding 3D visuals to stores.
  • 3D content significantly reduces production costs for eCommerce, catalogs, and social media content, by over 70%.
  • 3D product customization and visualization result in a 50% higher conversion rate, converting more visitors into buyers.

 

Outsourcing 3D Content Is Costly And Inefficient

  • Coordinating with external agencies is time consuming and can delay the content process by weeks, months or even years
  • There is limited control over when you outsource visual content production to agencies. Processes are fragmented making it hard to share progress between teams
  • Ensuring your content is in-line with internal brand guidelines can result in inadequate results, requiring rework, and wasted time and money require micromanagement

 

Leverage AI & 3D for eCommerce Success

  • AI-powered solutions like imagine.io’s AI Stylist can streamline content production, consolidating various content needs into one seamless process.
  • The ability to achieve all your content needs at one time diminishes the time, effort, and coordination involved with outsourcing content.
  • AI with imagine.io provides the ability to share and edit content at your leisure making it easy and efficient to stay true to your brand without wasted communication.