How To Create Engaging Social Media Content With 3D

By leveraging the immense reach and influential nature of social media, companies can tap into a global marketplace, connecting with potential customers in real-time and creating a seamless path from product discovery to purchase. 

More than ever, consumers are turning to social media to inform their purchasing decisions.

Brands not putting their best foot forward on social stand to lose potential customers to competition that invest in stunning visual content.

Engaging content created with 3D technology can be used on social media in a number of ways from ad creative to static image posts, video and beyond, all likable and shareable on social media.

Social media has revolutionized the way consumers search for and ultimately purchase products. As an unparalleled platform to showcase products, build and maintain relationships with their audience, and ultimately drive revenue, using 3D technology to create the best social media content possible is a no brainer.

Choosing the right 3D technology is essential for creating high-quality and engaging visuals that stand out. There are a few things to look for when deciding on the right platform for your needs:

• Ease of use is critical, especially if you or your team members are not familiar with 3D design. Look for a platform that offers a user-friendly interface and provides plenty of tutorials and support and the ability to collaborate across teams on projects.
• Flexibility is essential to ensure that your designs can be easily adapted to different platforms and campaigns. imagine.io allows you to easily modify your designs as needed with a wide range of customization options. 
• A diverse selection of 3D templates and assets, including models and textures, that can be easily integrated into your content is key. This will save you time and effort waiting for prototypes or staging photography on location or in studio, studio photography, and provides you with a wider range of creative options to choose from.
• Collaboration and sharing options that allow your team to request feedback and get approvals on content, and align everyone on your vision for social media content and bringing that vision to life. 

• Automation and scalability that evolves with your content needs. As with any social strategy, it’s important to target what worked and what didn’t work and give your audience the content they want to see. The ability to automate specific 3D elements and recreate imagery on the fly makes scaling content for social media a breeze.

Leveraging the power of 3D can significantly enhance your content creation process. Utilizing 3D technology offers a clear advantage when compared to producing content with traditional methods like studio photography. Scale your content faster, produce stunning, customizable images that can be tailored to suit different social media platforms and their specific requirements, and finally, save time and money. Whether it's an intricately designed product or an immersive environment, 3D imagery empowers you to craft captivating visuals that leave a lasting impact on your audience.

The Power of Customization

When creating 3D imagery for your brand’s social media presence, a focus on customization is hugely important. With imagine.io, you have unlimited options when it comes to customizing your content within our platform:

• Choose between a diverse range of textures and materials or easily upload your own textile pattern to add depth and realism to your products.
• Create imagery of your latest product without waiting for a full studio shoot, keeping content creation efficient and in-house.
• Bring 3D imagery to life with lighting effects that enhance the overall visual appeal and authenticity of your image.
• Set the scene with realistic lifestyle imagery, showcasing your products in relatable and aspirational contexts. 

With this level of customization, customers feel a stronger connection with your brand and are driven to make a purchase. Whether it's a 3D-rendered room showcasing furniture or a virtual model showcasing fashion, using 3D technology with a focus on customizing the imagery to fit the needs of your audience adds a human touch to your brand and shows followers the value your products can bring to their own lives.

Unlimited Edits With 3D Technology

When optimizing 3D imagery for social media, choosing the right aspect ratio and file format is crucial. Different social media platforms have specific guidelines and requirements for image dimensions, and it's important to adhere to these guidelines to ensure your visuals are displayed properly. By selecting the appropriate aspect ratio for each platform, you can prevent your images from being cropped or distorted, maintaining their intended composition and visual impact. 

Considering the file format is essential to strike a balance between image quality and file size. Optimizing your images for the web by using formats such as JPEG or PNG can help ensure they load quickly on social media platforms without compromising visual fidelity. 3D technology offers the advantage of flexibility, allowing you to revisit and edit your images in the appropriate aspect ratio without sacrificing quality, unlike traditional photographs that might require cropping and potentially diminish the overall visual appeal.

Save Big With 3D For Social Media Content

One of the biggest benefits of using 3D imagery is the cost savings it can offer. When utilizing 3D technology, you can significantly reduce expenses associated with hiring art directors and photographers. With 3D, you have the power to create content faster and more efficiently in-house. This not only saves time but also frees up resources that can be allocated to other areas of your business.

Now that it’s created, there are many ways to integrate 3D imagery into your posts. To get started, you can use 3D to create standalone images or create assets that will be incorporated into your own design, which can then be exported in a variety of formats suitable for social media platforms. With 3D images, create dynamic animations and videos that will engage your audience across platforms. Or use 3D visuals to create interactive experiences, such as product demonstrations or virtual tours that are easily posted on your brand’s social channels. Overall, integrating 3D imagery into your social media content is a great way to create engaging and memorable posts that will help you stand out from the crowd and enhance your brand.

Engage With Platform-Specific Content

As all our social media pros know, one size does not fit all when it comes to social media content. Knowing what type of content to use on each platform is key to ensuring you’re reaching the right audience and engaging them with your post. We know video has become a huge part of most brands' social media strategy. More than ever, consumers want to see video content of a product, whether that’s a review, a how-to or just simply seeing the product incorporated into everyday life.

For platforms like TikTok, which are almost completely video based, you’ll need to choose a 3D content creation platform that easily allows you to export video. Other platforms like LinkedIn and Twitter favor static images, while Instagram has recently leaned towards video content but largely remains a photo-sharing app. A healthy mix of content, including product photos, lifestyle imagery and video, will ensure your audience is never left bored with what you’re posting.

Scale Your Content To Stay On Top

In the world of social media, the topic of choosing the perfect time to post has become an integral part of the conversation, with marketers, influencers, and users alike all chiming in. The truth is, the answer is largely dependent on your brand and audience and when they’re active on social media. Each platform and algorithm also has different requirements for your content to be favored and pushed in front of their eyes. For example,

Instagram wants accounts to be posting at least three to five times a week! Diving into your content needs to keep up with this requirement, you’re looking at creating around 260 images for your brand in a year, and that’s just for Instagram. 

You’re probably thinking, “where am I going to find that many images?”, and that’s where 3D content comes in. With 3D technology, social media managers and marketers can scale their content faster than ever before and create original, eye-catching imagery to keep up with demand. The more content you can push out, the more chances your brand has to engage with your current audience and gain followers - and future customers.