August 27, 2025

imagine.io Unveils New Mattress Builder Modules, Connecting the Entire Mattress Ecosystem from Components to Retail

Austin, TX – August 27th, 2025 — imagine.io, the leader in AI-driven 3D visualization for the furniture and bedding industry, today announced the launch of new Mattress Builder modules, cutting-edge innovative technology made for the mattress world to connect every stage of mattress design and commercialization—from component suppliers, to manufacturers, to retailers.

By fully connecting every detail in the mattress design and commercialization ecosystem from fabrics to finished goods in the Mattress Builder, companies can now build a complete 3D mattress and render in a lifestyle environment in under 20 minutes, greatly improving time to market, increasing profitability, and tying into sustainability initiatives of reducing carbon footprint through significant reductions in sample waste and impact of shipping.

By digitizing materials and enabling rapid 3D configuration, the imagine.io's Mattress Builder sits at the connection points of the ecosystem, creating new efficiencies, reducing costs, and empowering every stakeholder with better tools to design, sell, and market mattresses.   

Modules Designed for Each Part of Mattress Supply Chain

  • For Component Suppliers: Digitize materials and make them instantly accessible to manufacturers. Gain visibility when materials foams, coils, or fabrics are used in builds, opening new sales opportunities and accelerating time-to-market decisions.

  • For Manufacturers: 

  • Reduce sample rounds & iterate faster creating, iterating, and validating digital prototypes before final approvals.

  • Test advanced design features like tufting, quilting, and cording on the fly, while building centralized libraries of materials from internal and supplier sources.

  • Create infinite marketing ready assets from one 3D model supporting the constant demand for visuals for every channel, advertising units, and more

  • Whitelabel Visual Creation: Supply unique visuals to whitelabel customers of your catalog supporting multichannel orchestration efforts

  • Visuals For Every Format: Silos, lifestyle, 360s, video, and more enabled from a single model all built in 3D.

  • Support Sustainability Efforts: Reduce sampling costs and carbon emissions by avoiding emissions from shipping samples

  • For Retailers & Brands

  • Unique Visuals to Brand Guidelines: Break free from generic manufacturer-provided assets with proprietary, customizable visuals built to your brand guidelines

  • Enhanced experiences for shoppers with easily embeddable 3D model viewers, cutaways, exploded views, Augmented Reality “View in Your Room,” and more. 

Exploded view of Mattress

Develop private label / private brand mattress collections end-to-end digitally.

Bridging the Ecosystem

Mattress Builder isn’t merely a design tool—it’s a catalyst for the entire ecosystem,” said Surbhi Kohli, CRO & Head of Creative Services of imagine.io who also designed the Mattress Builder product.

By digitizing & streamlining the connection points between mattress manufacturers, suppliers and retailers, we’re creating a seamless pipeline where one digital model can serve as the foundation for product development and commercialization for marketing, ecom & sales teams. This reduces waste, accelerates launches, and unlocks new creative and commercial possibilities.

A Digital-First Future for the Mattress Industry

Mattress Builder of imagine.io

With Mattress Builder, imagine.io is bringing the mattress industry into the digital era by providing:

  • Faster speed to market — development timelines reduced by months eliminating need for expensive studio time and long wait times for product imagery

  • Lower costs & waste — fewer sample runs, reduced shipping & shipping costs, and better carbon footprint

  • Infinite marketing visuals — with one 3D model you can develop an aesthetic for your product true to every brand’s unique identity and ideal for each use case - advertising, PDP content, editorial shots, catalogs, and more.

  • Capture Every Detail of Your Mattress– showcase the unique features of each mattress stands out with detail shots, internal views, animations of the layers, and more

  • Ecosystem integration — ensuring suppliers, manufacturers, and retailers all benefit from a connected digital workflow.

  • Risk-Free Trial - launch an account for free, upload your materials, and try out the platform.

Contact imagine.io’s team for more information on the Mattress Builder for your organization and to claim your free trial at mattress@imagine.io or on the website at https://imagine.io/platform/mattress-builder.

About imagine.io

imagine.io is a 3D and AI visualization platform for the furniture and home industries. By enabling brands, manufacturers, and retailers to create, customize, and scale high-quality visuals without traditional photoshoots, imagine.io helps companies reduce costs, accelerate time-to-market, and deliver engaging digital experiences across eCommerce and beyond.

Untitled design (8)

Book a demo with our experts

Book a demo

More from our community