ON DEMAND WEBINAR
Future-Proofing Your PDPs for AI Discovery: How to Optimize for Amazon Rufus, ChatGPT & More
Wednesday, August 20, 2025 | 1:00 PM – 2:00 PM CT
In this tactical session, we’ll break down how to future-proof your Product Detail Pages (PDPs) for visibility, discoverability, and performance in AI-driven buying journeys. Whether you're selling direct-to-consumer or through retail marketplaces, now is the time to prepare for the next wave of search.
In this focused session, we’ll walk you through how to:
> How AI assistants like Amazon Rufus and ChatGPT interpret product content
> Why structured data, metadata, and visuals are critical for AI ranking
> How to optimize PDPs for both traditional SEO and generative AI discovery
> What to avoid—common pitfalls that limit AI visibility
> Real examples of PDPs built for the future of search
🎯 Who Should Attend:
eCommerce & Digital Strategy Teams:
> Head / Manager of eCommerce
> Director of Digital Strategy
> eCommerce Merchandising Lead
> Digital Experience / UX Manager
> Marketplace Manager (Amazon, Walmart, etc.)
Content & Visual Teams:
> Product Content Manager
> Digital Asset Manager
> Creative Director / Visual Merchandiser
> Content Strategy Lead
> Head of Brand or Marketing
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